Weet-Bix™ is Australia's No.1 Breakfast Cereal

Weet-Bix™ is Australia’s favourite breakfast cereal. With a delicious malty flavour and the goodness of wholegrain wheat to help kick-start your day...

Tasty, bite-sized Weet-Bix™ Bites are there when you need them and come in a range of flavours to suit all tastes...

Kick start your day with a delicious breakfast from the Weet-Bix™ Flavours range...

Welcome Weet-Bix™ Gluten Free to the breakfast table. Made from sorghum, an ancient grain that's naturally gluten free...

Weet-Bix™ + Added Benefits is taking Australia’s favourite breakfast cereal and adding functional benefits to suit your dietary health needs.